As Chief Executive Officer and President of BodyFactory, LLC, Robert oversees all aspects of the company's business. Robert places special emphasis on attracting the best creative talent to BodyFactory, ensuring operational excellence and pursuing optimal strategic partnerships. Robert founded BodyFactory officially in 1992 to create a powerful voice for the fitness community.
Robert has the experience and know-how in the fitness and health world. He hosted ESPN's top-rated fitness show, "Gotta Sweat with Cory Everson", hosted several fitness television shows in Israel, is featured in top fitness magazines, videos and television shows, certified by the American Council on Exercise, has trained the biggest celebrities in the world, lectures at conventions throughout the world, and in general, is respected throughout the entire Health and Fitness Industry.
Robert witnessed first hand that there was no simple instruction booklet on life and how to better it through diet, fitness and spiritual awakening. His goal therefore became one of creating a fun and easy way to enhance life for individuals. He wanted to design an environment that was non-judgmental, easily understood, and more importantly, one that produced a fun way to take pleasure in exercise, nutrition and health. BodyFactory has become this dream environment.
Fun Fact: Robert enjoys jet setting across the country for business and pleasure. He is an animal lover and rescuer.
Bob Sliter | Chief Operations Officer
Bob's vast experience has helped shape such companies as ESPRIT, Bum Equipment Sportswear, The Walt Disney Company, COOGI Australia, and Windsor Fashions. Bob's talent has been recognized by many in the Retail industry over his 30 year career. We are lucky to have him as part of the team.
Fun Fact: Bob loves spending time with good friends and adores his family like no other.